MONTREAT, N.C.— Montreat College Athletics is proud to announce a three-year partnership with FanWord, one of the leading storytelling and technology companies in the college sports industry. Through this collaboration, Montreat will adopt FanWord Assist, the company's AI-powered software platform designed to streamline the creation of written content—from game recaps to in-depth feature stories—enabling the Cavaliers to share their unique narratives more efficiently and authentically.
Montreat's athletic communications team will leverage FanWord Assist to deepen fan engagement by highlighting the journeys of student-athletes, coaches and alumni. By reducing the time spent on drafting and editing, the platform empowers staff to focus on unearthing the personal triumphs, community impact and leadership stories that define Cavalier Athletics.
"We're thrilled to team up with FanWord for the next few years," said
Christian Zylstra, Director of Athletic Communications at Montreat College. "Through their collaborative storytelling process, we believe this partnership will heighten our ability to highlight and celebrate our incredible student-athletes and their accomplishments, both in competition and in the classroom."
FanWord Assist is currently trusted by over 150 colleges, universities and conferences nationwide to power high-quality storytelling at scale. Its intuitive interface and customizable templates help athletic departments amplify their voices across digital channels, fostering stronger connections with fans, prospective recruits and alumni.
"We're excited to join forces with Montreat College Athletics and bring the Cavaliers' stories to life in a whole new way," said Christopher Aumueller, CEO of FanWord. "FanWord Assist will empower their team to uncover the grit, growth and community impact behind every win and challenge, ensuring that each athlete's journey resonates far beyond the final buzzer."
This partnership underscores Montreat's commitment to showcasing stories that matter—whether celebrating record-breaking performances, spotlighting leadership in the classroom or chronicling alumni successes. By integrating FanWord Assist, Montreat College Athletics aims to enhance its recruiting efforts, build lifelong connections with the community and elevate its profile in the competitive landscape of collegiate sports.
About FanWord
FanWord is one of the leading storytelling and technology companies in the college sports industry, working with more than 150 athletics organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click
here.